A Perfect Wardrobe, In Just 4 Pieces

AW/23 Essentials
“There are just four essential pieces every discerning man needs in his sartorial arsenal.”

The modern man’s capsule wardrobe demands an intricate fusion of classic silhouettes and versatile colourways. Think of it as a formula (that’s right, formulas aren’t exclusive to your excel spreadsheet). If one component is missing, coordinating your looks will only become confusing. We’ve taken the time to do the math, and have come to the conclusion that there are just four key pieces every man needs; a T-shirt, a polo, a pair of chinos, and layerable knitwear.

T-shirts in black, white & blue colours


Crafted from soft, organic cotton and impeccably cut into a slim fit for a semi-relaxed, non-boxy silhouette. Our essential T-shirts are designed for your everyday, and the neutral colours (from a classic white to a deep navy) will only make it easier for you to make them a signature staple. Their appeal comes from their versatility. T-shirts work just as well with jeans for off-duty weekends, or chinos for smart-casual lunches, as they do with tailored suit separates for the working week. They’re an all-rounder.

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A man wearing a white T-shirt Chinos laid down in different colours


The ultimate smart-casual trouser. Crafted from soft cottons with a hint of stretch for ease of movement, our chinos are the ultimate choice for the modern man on the move. They boast a smart, tailored fit with a subtle taper along the leg to flatter the frame, and our range of neutral colourways (from subdued beiges to deep navys) make them incredibly easy to style across a range of style moments. Dress them up with a dress shirt and blazer for business-casual flair or embrace casual elegance with a T-shirt and sneakers.

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A slim fit navy blue chinos
A slim fit grey chinos A man wearing a supima off-white cotton polo
A man wearing a grey organic cotton crew neck T-Shirt


Crafted from the softest supima cotton, our polos balance a relaxed silhouette with a flat knit collar that veers it towards smart-causal. The ribbed collar and cuffs design details elevate the polished aesthetic, with an neutral-toned palette that spans from beige to burgundy. Versatility is key with this style. Go from office-appropriate with chinos and loafers to a laid-back weekend look with jeans or tracksuit bottoms and sneakers, they adapt effortlessly.

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A man wearing blue grid check slim fit shirt A man wearing a merino roll neck jumper


When the temperatures drop, you’ll need one of our Merino knits. Covering a range of designs, from half zips to roll necks, our knitwear range is both warm and soft without the bulk, delivering a comfortable layer that you’ll love during transitional and cooler months. The neutral colourways are effortlessly wearable, allowing for easy styling under a two-piece suit for Christmas parties or jeans with Chelsea boots for cool off-duty moments.

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White Organic Cotton Crew Neck T-Shirt

White Organic Cotton Crew Neck T-Shirt

Non-Iron Blue Chalk Stripe Shirt

Non-Iron Blue Chalk Stripe Shirt

Slim Fit Grey Chinos

Slim Fit Grey Chinos

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