A Perfect Wardrobe, In Just 4 Pieces

AW/23 Essentials
“There are just four essential pieces every discerning man needs in his sartorial arsenal.”

The modern man’s capsule wardrobe demands an intricate fusion of classic silhouettes and versatile colourways. Think of it as a formula (that’s right, formulas aren’t exclusive to your Excel spreadsheet). If one component is missing, coordinating your looks will only become confusing. We’ve taken the time to do the math and have come to the conclusion that there are just four wardrobe staples that you'll need to complete - and effortlessly elevate - your everyday looks; a T-shirt, a polo, a pair of chinos, and layerable Merino knitwear.

T-shirts in black, white & blue colours


If we're talking essential wardrobe pieces for men, a classic T-shirt always comes to mind. Feel the difference in our range of tees; crafted from noticeably soft organic cotton, and impeccably cut into a slim fit for a non-boxy silhouette. They're purposefully designed for your everyday, and the neutral colours (from a classic white to a deep navy) will only make it easier for you to make them a signature staple. Their unwavering appeal comes from their versatility; T-shirts work just as well with jeans for a park stroll on the weekend, or chinos for smart-casual lunches, as they do with tailored suit separates for the working week. A true all-rounder.

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A man wearing a white T-shirt Chinos laid down in different colours


The ultimate smart-casual trouser to take you from the boardroom on a Monday to a bistro on a Sunday. Crafted from a soft cotton-blend with a hint of stretch for ease of movement, our bestselling chinos are a no-brainer for the modern man on the move. They boast a smart, tailored fit with a subtle taper along the leg to flatter the frame, and colourways ranging from subdued beige to deep blue for easy styling across a variety of moments. Dress yours up with a formal shirt and blazer for business-casual flair, or elevate your downtime-dressing with a T-shirt and sneakers.

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A slim fit navy blue chinos
A slim fit grey chinos A man wearing a supima off-white cotton polo
A man wearing a grey organic cotton crew neck T-Shirt


Crafted from the softest Supima and Egyptian cottons, our polos for men balance a relaxed silhouette with a flat knit collar that veers towards smart-causal. The ribbed collar and cuff design details elevate the polished aesthetic, with a neutral-toned palette spanning from beige to burgundy that makes them incredibly easy to transition from professional poise to weekend repose. One questions remains - what do you wear with a polo? Whether you opt for office-appropriate with chinos and loafers or a laid-back weekend look with jeans or tracksuit bottoms and sneakers, they'll effortlessly adapt to any pieces you choose.

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A man wearing blue grid check slim fit shirt A man wearing a merino roll neck jumper


When the temperatures drop, there's no better time to embrace the cushioning warmth of wool. Covering a range of designs, from half zips to roll necks, our men's Merino knitwear range provides comfort without the bulk, delivering unlimited layer potential that you’ll love during transitional months. The neutral colourways are effortlessly wearable, allowing for easy styling under a two-piece suit for Holiday parties or jeans with Chelsea boots for cool off-duty moments. Simply put, they're essential for your autumn-winter wardrobe.

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White Organic Cotton Crew Neck T-Shirt

White Organic Cotton Crew Neck T-Shirt

Non-Iron Blue Chalk Stripe Shirt

Non-Iron Blue Chalk Stripe Shirt

Slim Fit Grey Chinos

Slim Fit Grey Chinos

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